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Optimizing Titles

How to Increase Your Sales by 16.7% by Changing Only the Page Title (Headline)​

See this practical tutorial on how to use A/B tests on headlines to increase conversion and revenue, using an AI agent specialized in titles validated by real sales.

By following this process, you'll have multiple tested and optimized title variations, with potential to increase your revenue per click by 10-30% or more.

How to do it​

  1. Copy all the text from your sales page (Ctrl+A) → You'll have the complete context of what you're selling;
  2. Get the complete transcription of your sales video → The agent understands the DNA of your message;
  3. Insert both in the Headlines agent + specify product, audience, and campaign → System generates suggestions based on 7 thousand validated headlines from 50+ years of marketing;
  4. Analyze the suggestions for call-out, grabber, headline, and sub-headline → You receive variations ready for testing;
  5. Run split test with the best versions → Measure by revenue per click (not just conversion rate);
  6. Scale the winner → Permanently implement the one that brings the best result;
  7. Repeat the process → Test constantly to improve your offers' performance.
info

✓ Validation: Compare Revenue Per Click, not just conversion rate. A page may convert less but generate more revenue if selling higher-value products.

Key points​

  • The title is usually the first and best test to run on any sales page
  • "Headline" includes 3 elements: call-out (first message), main title, and explanatory sub-headline
  • Revenue per click is a better metric than isolated conversion to compare pages with different prices
  • Agents trained with real sales > Generic ChatGPT that generates "bland text"
  • A successful test increases sales permanently, not a one-time gain

Putting It into Practice​

Complete headline structure:

  1. Call-out: Draws attention from specific audience
  2. Grabber: Catchy phrase of 2 to 4 words to quickly capture attention.
  3. Main headline: Direct and impactful title
  4. Sub-headline: Explanatory phrase with proof/specificity
tip

The order above is most common. However, this isn't fixed. If it makes sense, change the order of elements so the text flows better

Remember: the goal of each step is to make you read the next. Call-out draws attention… which makes you read the Grabber… which creates curiosity for the Headline… and gives more details in the Sub-headline… which encourages reading the rest.

To use the agent:

  1. Complete page text
  2. Sales video transcription
  3. DNA: product + target audience + campaign

Next step: Identify your sales page with the most traffic and run your first headline test this week.

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