Multiplying Validated Ads
How to Transform One Validated Ad into 10+
Framework to scale validated ads through variations of hooks, headlines, and formats, multiplying a creative that already works into dozens of tests.
Practical result: You'll transform 1 validated ad into 100+ variations for testing, without recording new complete videos.
How to do it
- Ad Funnel → Generates ideas by awareness level (from top to bottom)
- Ad Generator → Transforms an idea into complete copy with methodology
- Validate the ad → Run and identify which ones perform
- Hooks → Generate 20 variations of hooks for the validated ad
- Headlines → Generate 20 variations of titles/subheadlines
- Alternative formats → Transform into Carousel, Story, Impact Phrase
✓ Validation: You have 20 hooks + 20 headlines + 3 alternative formats for a single validated ad.
Key points
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Awareness levels in the funnel:
- Level 5 (Top): Cold audience, broad ideas, don't mention product
- Level 1 (Bottom): Warm audience, direct price, conversion CTA
-
Scale what works: Don't record new video. Record only new hooks (first 3-5 seconds) and stick on the validated video.
-
Copy methodologies: The agent selects automatically or you choose (capture, consideration, conversion).
Hooks are the 80/20. If the initial hook is good, people stay. If not, you lose them before showing the content.
Putting It into Practice
Scaling flow:
STEP 1 - IDEAS PER LEVEL
├── Agent: Ad Funnel
├── Output: Ideas for each awareness level (5 to 1)
│
STEP 2 - COMPLETE COPY
├── Agent: Ad Generator
├── Instruction: [paste chosen idea]
├── Select: Methodology + CTA
├── Output: Complete copy with headlines
│
STEP 3 - VALIDATE
├── Run ads
├── Identify those performing above average
│
STEP 4 - MULTIPLY HOOKS
├── Agent: Hooks
├── Instruction: [paste validated ad copy]
├── Type: Hooks for ads / Paid media
├── Output: 20 hook variations
│
STEP 5 - MULTIPLY HEADLINES
├── Agent: Headlines
├── Instruction: [paste validated ad copy]
├── Output: 20 variations of titles + subheadlines
│
STEP 6 - NEW FORMATS
├── Agent: Carousel → same content in slides
├── Agent: Story → vertical 1-frame version
├── Agent: Impact Phrase → essence in one phrase
Multiplication calculation:
- 1 validated ad
- × 20 hooks = 20 variations
- × 20 headlines = 400 possible combinations
- × 3 formats = 1,200+ test possibilities
The generated impact phrase can become: carousel caption, story text, or new headline for another ad.
Next step: Take your ad that converts the most and generate 20 hook variations to test this week.