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Your first DNA

This is the first step of "Start here", the checklist that shows up on your Home right after your first login.

You don't need to do anything to complete this step: during onboarding, arOS already generated your first DNA automatically from the links you provided (or from the initial conversation). That's why it already appears as completed. ✅

What is the DNA?​

The DNA is the platform's main context base — it's your business identity written in a way the AI understands. It's what makes arOS respond your way, instead of with that generic AI text.

It's organized into four pillars: Brand, Audience, Product/Service and Offer.

The golden rule

You don't need to fill in all four pillars upfront. To create day-to-day content (carousels and posts), having Brand and Audience well filled in is more than enough. You'll complete Product and Offer when you move on to sales copy.

How to review your DNA​

On the card, click "Review my DNAs" (or open the DNA menu on the left sidebar). There you can:

  • Check what arOS automatically extracted from your links;
  • Adjust or complete each of the four pillars;
  • Create additional DNAs (per niche, offer or client).

The better your DNA is filled in, the better the agent's responses. It's worth a few minutes reviewing whether the extracted information truly represents your business.

Keep going​

Want to understand the DNA in depth before moving on?

➡️ Next step: Finish your first copy