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Glossary

Here are some of the most common acronyms, abbreviations, and terms used in marketing:

  • TRUE MARKETING is making others value what you offer. It's everything that happens BEFORE you even talk about your product and/or service and is independent of the social network of the moment.*
  • COPYWRITING is the science slash art of persuading with words.*
  • ADVERTISING is the science slash art of sales multiplied by media.*
  • SALES is making people who already know and want your product buy it right now. It's what happens DURING the presentation of your product and/or service.*
  • CTR: Click Through Rate - how many people who viewed your ad clicked on it;*
  • CPC: Cost Per Click - how much you pay for each click on your ad and/or banner;*
  • CPA: Cost Per Action - the cost paid for a specific user action (registration, sale, etc.);*
  • CPL: Cost Per Lead - how much you're paying for each lead you receive. A lead can be an email, contact, phone number, etc.;*
  • CPV: Cost Per Sale - how much you pay for each sale of your product;*
  • SEO: Search Engine Optimization - the process of optimizing a website so it has better positions on Google and consequently more traffic;*
  • CRM: Customer Relationship Management;*
  • M.O.E.D.A: something that is Measurable, Obvious, Specific, Defined, and Actionable. You should always speak in your client's CURRENCY so it's something tangible, specific, and of interest to them;*
  • ODI: Irresistible Direct Offer. One of the 3 types of content you can advertise and promote with a clear and specific offer for something you sell;*
  • OAC: High-Conversion Offer - it's your offer that will command all your marketing and business growth;*
  • PP: Primary Promise - what exactly you're promising to deliver as a result with your product;*
  • Persuasive Premise: the only belief your client needs to have to then conclude that buying your product/service is the only logical decision;*
  • PAP: Primary Target Audience - who you want to help and influence;*
  • PUV: Unique Selling Proposition - a unique proposition of benefits and gains for your client that leads them to buy/acquire your product and/or services;*
  • Lead: basically a prospect - a potential client for your business. Generally, we refer to leads as emails registered in your email marketing list. But they could also be phone numbers of interested people, addresses, and even social media followers. It all depends on the strategy;*
  • Landing Page: in the right definition, it's the page that a person arrives at ("lands on") when clicking a link from an ad, banner, or any link from another site. Generally, in the model taught here, this will be an optin page;*
  • Optin Page or Squeeze Page: as seen in the 4-Page Model, this is the initial page where a Digital Bait is offered in exchange for the person's email;*
  • Digital Bait: what is offered in exchange for the person's email;*